- Adweek, Thursday, February 3, 2011 3:16 PM
Ad buyers are set to see a prototype of Tina Brown's redesign of
Newsweek soon, says
Adweek in a piece quoting several agency execs skeptical about the relevance of a print
newsweekly to their clients.
One sample: "I think [Brown] should do a lot of reminding us of why we should have confidence in the brand."
And apparently the
magazine is offering deep discounts on ad rates.
Read the whole story at Adweek »