- Ad Age, Friday, February 4, 2011 3:16 PM
Keep in mind that Apple co-funded this study, which aimed to measure the effectiveness of iAds for Campbell's, an early adopter of iPad advertising. And the results were significant, according to
Ad Age's Kunur Patel: "consumers shown an iAd remembered the brand "Campbell's" five times more often than TV ad respondents and the ad messaging three times more often."
Quotes from a
brand exec further assess the impact of the study for Campbell's.
Read the whole story at Ad Age »