- Adweek, Monday, June 6, 2011 4 PM
Jill Abramson's ascent to executive editor of
The New York Times, announced last week, was a big story in journalistic circles, but the appointment overall should have less effect on
media buyers' perception of the paper, according to
Adweek's Lucia Moses, who surveyed various buyers on their reaction to the news. One reason: the editor ultimately has less effect
on the Times than, say, Anna Wintour does at
Vogue.
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