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NYC To Launch City 24/7 OOH Network

New York City has approved the launch of City 24/7, a digital out-of-home network that teams smart screens with mobile apps and a web portal to deliver both daily and critical information.

Adrian J Cotterill reports that 250 units will be rolled out initially. Tom Trouchet, formerly an executive producer with NBC's "Today," is CEO of City 24/7.

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