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'They're Playing Our Song' -- And Other DOOH Examples

This story discusses the trend of "emphasizing live content on digital billboards," with several cool-sounding examples, like the radio station that displays the names of songs as they're played.

Then there's Domino's live feed of customer comments in Times Square -- which we also just saw highlighted in its very own TV commercial, in an excellent example of cross-media promotion.

Read the whole story at Media Life »

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