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In New York, Even a Free Paper Has to Be Sold (New York Times)

  • , Friday, October 24, 2003 12 AM
There is no doubt that Russel Pergament, the publisher of amNew York, is a master of the sales pitch. He is bounding about the cramped temporary newsroom of his free weekday tabloid, explaining why morning commuters in their 20's and 30's will get hooked on it.

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