• by September 26, 2011

Over the past two decades, the media landscape has been shaken by technological changes that obliterated the barriers to participation. We found that distributed distribution increases the speed and volume of media consumption and interaction.

So it is understandable that we look back on those recent changes to imagine the future; understandable, but folly.

The future of media after fragmentation is about choice and collaboration. People will not dawdle with poor user experiences. They will seek out beautiful things. They will want their media to reflect and expand what it means to them to be alive and human. People will congregate around points of passion and construct their identities through their media participation.

Consequently, the future will be surprisingly fun. And it will be gorgeous. Serendipity will be mandatory and communications that do not delight will fade away.

Ben Ilfeld, Operations Manager, The Sacramento Press