• Folio, Tuesday, October 4, 2011 5:05 PM

"It's new for us to be accountable for every dollar like our friends in advertising," said David Carey, Hearst Magazines president, at MPA's American Magazine Conference today.

Discussing Hearst's acquisition of digital marketing firm iCrossing, he noted, "While marketing services may seem to be in conflict with our main business, we want to have exposure to all those ships."

No major news, but other comments from major mag bigwigs in this piece, including Bob Sauerberg, president of Conde Nast, saying "We have to encourage content, not fill the gap with tech."

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