Though Dish Network's efforts to buy Hulu were just foiled, the company has spent $3 billion this year on acquisitions (including buying Blockbuster) in its campaign to "transform Dish
from a pay-TV provider to a wireless mobile video company that can take on both traditional cable rivals and online services such as Netflix," write Alex Sherman and Ronald Grover.
"I
don’t think we’re just a satellite TV company anymore,” says CEO Joseph P. Clayton. “Given the assets we’ve been accumulating, I don’t think it’s hard to
see we’re moving in a different direction from simply pay-TV, which is a market that’s becoming increasingly saturated.”
What's next? "Dish may look at partnering with or
acquiring a wireless company," per Clayton.
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