• Folio, Friday, October 21, 2011 3:10 PM

Reader's Digest Association is exploring the possible sale of another food-related property -- the 14-year-old site AllRecipes -- shortly after it announced the impending sale of foodie pub Every Day With Rachael Ray.

These moves all part of a process to refine the brand, writes Stephanie Botelho. "RDA considers Reader’s Digest, Taste of Home and The Family Handyman to be among its core brands, according to newly named president and CEO Robert Guth."

And all of this "streamlining may or may not be in preparation for a potential sale: in July, The Wall Street Journalreported RDA was on the block with a price tag of $1 billion," writes Botelho.

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