• Mashable, Monday, October 24, 2011 2:05 PM

The Atlantic appears to have hit upon a winning formula for print/digital magazine hybrids, with ad revenues in both areas up in the third quarter, 3% and 41% respectively. 

If that first figure seems low, writes Lauren Indvik, consider that print revenues dropped 10.4% at The New York Times Company during the same period.  Also, The Atlantic’s overall ad revenues were up 19%; ad revs from iPad and iPhone apps accounted for 2% of total reps, and traffic to its three Web properties more than doubled compared to a year earlier, to 10 million per month

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