How can magazine publishers make more money these days? If you're Condé Nast,you look at remonetizing your art archives, which include some historic and iconic images (think of the famous
Saul Steinberg New Yorker cover satirizing a New Yorker's view of the world, Vogue photos of long-ago fashions, etc.).
The publisher is "relaunching its online image archives
store in partnership with online prints and posters retailer Art.com," writes David Kaplan. "The new store ... is much more like a digital catalog than the previous version."
If you're Wenner
Media, which publishes Men's Journal, you consider going retail all the way -- with a pop-up store selling
items from the mag's December/January issue in Chicago.
If you're Hearst, publisher of Esquire, you collaborate with J.C. Penney on Cladmen.com, an ecommerce site selling clothes and accessories
and highlighting Esquire fashion features.
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