• New York Times, Monday, November 21, 2011 3:32 PM

In October,  the 154-year-old print monthly Atlantic tracked a milestone: its digital/print split of advertising revenue shifted, with digital for the first time having a slightly larger percentage (51) than print (49). 

"For any magazine publisher to take in the bulk of its advertising revenue from online sources is incredibly rare," writes Jeremy W. Peters. "Publishing industry executives said they were not aware of any examples of a brand as prominent as the Atlantic doing so."

Peters then discusses the Atlantic's evolution "from a magazine publisher to a multimedia company."

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