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Celeb Weeklies' Star May Be Fading

With a continued slump in newsstand sales of weekly celebrity magazines, Bauer Media Group’s In Touch Weekly and Life & Style have cut their circulation guarantees, by 18.8% and 11.1% respectively.  The moves follow a 21.9% rate base cut by American Media’s OK earlier this year, and several cuts for its sister publication Star. 

On the other hand, Wenner Media’s Us Weekly increased its rate base 2.6% last January and the industry leader, Time Inc.’s People, has held steady.

Read the whole story at Advertising Age »

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