Around the Net
'Men's Journal' To Revamp Website
- Adweek, Thursday, February 2, 2012 2:56 PM
Wenner Media's Men's Journal is revamping its site to focus on product reviews and advice, and original content rather than simply repackaging its print version.
“Thecoreofthewebsiteisgoingtoberecommendingthebestthingstodo,thebestthingstosee,andthebestthingstoexperienceformen," is the quote here from BillCrandall,Wenner's headofdigitalcontent. Strategists are still discussing whether, and how, e-commerce will also be a part of operations.
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