Disney's Club Penguin, a virtual world for kids, is debuting a print magazine in the U.K. this week, as a test for starting print titles in other countries. Apparently the British market for such a
pub is a healthy one, according to a Club Penguin co-founder.
"The Club Penguin monthly title will be judged not just by how many are sold but by how many of the game codes and 'extras'
included in the magazine are redeemed online by Club Penguin's target market of seven- to 11-year-olds," writes Kate Bulkley.
Read the whole story at The Guardian »