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Blue Skies Forecast For 'Architectural Digest'
- Women's Wear Daily, Monday, February 6, 2012 3:47 PM
John Koblin fills in the rosy picture for Architectural Digest, which includes substantial increases in ad pages. And last week its publisher, Conde Nast, awarded the veteran pub the title of "best business turnaround."
As one of the Class of 2010 -- a large group of publications that rolled out big changes then -- AD "is now in the early lead," writes Koblin, providing specific stats on both newsstand sales and its ad page bumps, along with optimistic quotes from publisher Giulio Capua.
