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Magazine Newsstand Sales Plummet

All but four of the top 25 U.S magazines suffered declines in newsstand sales in the second half of 2011, for a total of almost 10% overall, according to the Audit Bureau of Circulations.

Biggest loser: O, The Oprah Magazine, which tracked a 32% decrease in newsstand sales for that period from the year before. Its publisher, Hearst, looked to Oprah's retirement from broadcast TV in May 2011 as a big reason for the decline.

Celebrity magazines were also hard hit. And even "People, the Time Inc. flagship that still ranks as the country’s most profitable magazine, saw the newsstand portion of its circulation tumble 12.3% to 1,106,244," writes Keith Kelly.

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