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SI's Swimsuit Empire Provides 'Convenient Excuse' For Bikini Photos
- Business Insider, Friday, February 10, 2012 3:34 PM
With Sports Illustrated’s annual swimsuit issue hitting newsstands today, Business Insider’s Sports Page reports that the special issue has “turned into its own business and tech empire that, on its own, rivals the magazine that gave birth to it.”
In fact, the swimsuit issue is SI’s biggest single “cash cow” -- and, as reporters Dina Spector and Dashiell Bennett note at the start, it’s also “a convenient excuse for sports sites (like this one) to publish photos of girls in bikinis.” And so they do.
