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Just a Bit of Budget Relief (Folio)

  • , Monday, August 4, 2003 12 AM
Complicating the budgeting process, of course, is the hazy outlook for ad spending. While there is growing confidence among publishers that 2004 may bring economic recovery in the U.S. and bigger ad budgets, advertisers remain commitment-phobic. Dealing with their own financial insecurities, advertisers are buying later and committing to less.

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