• Adweek, Tuesday, March 13, 2012 4:25 PM

Hearst is launching Cosmo Latina in May with the first of two issues this year. The English language pub, targeting "the millions of young, bilingual and bicultural Latino Americans" will have half its ads coming from  beauty marketers, writes Emma Bazilian.

The pub will face some distinct challenges. "Cosmo Latina, by covering topics like sex and dealing with conservative parents, could stir controversy by going up against traditional culture," writes Bazilian. "And an English-language product needs to be compelling enough to pull in acculturated Hispanics who already consume mainstream media, not to mention the advertisers who are already reaching them through those means."

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