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Newspaper Ad Revenue Down By Almost $2B

  • Poynter, Thursday, March 15, 2012 4:20 PM

2011 was not a good year for newspaper advertising, with total revenue down 7.3% -- almost $2 billion, and a percentage point more than the previous year's loss -- according to the Newspaper Association of America.

Digital ad revenue grew 6.8% for the year, after a fourth quarter that was down from the very strong 14% gain in 2010, with the "NAA... aware that its traditional data gathering needs to be revised to capture digital circulation revenue as newspapers phase in digital pay wall systems," writes Rick Edmonds.

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