Around the Net
'Atlantic''s Biz News Site WON'T Sell Standard Display Ads
- Advertising Age, Tuesday, March 20, 2012 3:37 PM
That's just one of the news flashes Chris Batty, just-named publisher of Atlantic Media's global business news site, provides in this Q&A.
Another: the site "will encourage advertisers to talk directly to its audience through sponsored posts, a growing but still atypical approach," writes Nat Ives.
"Let's serve our advertisers' communications goal as well and not just corral them into banner ads," says Gawker Media veteran Batty.
