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'Atlantic''s Biz News Site WON'T Sell Standard Display Ads

That's just one of the news flashes Chris Batty, just-named publisher of Atlantic Media's global business news site, provides in this Q&A.

Another: the site "will encourage advertisers to talk directly to its audience through sponsored posts, a growing but still atypical approach," writes Nat Ives.

"Let's serve our advertisers' communications goal as well and not just corral them into banner ads," says Gawker Media veteran Batty.

Read the whole story at Advertising Age »

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