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'Yoga Journal' Moves Deeper Into E-Commerce Pose

  • Folio, Wednesday, March 21, 2012 6:56 PM

Yoga Journal is opening an e-commerce store selling 24 brands of such products as clothing, jewelry and DVDs. The company's first phase of this operation, which previously sold only DVDs,  garnered significant increases -- 305% in sales year over year in this February from the same period last year.

"Yoga Journal's parent company Active Interest Media says it will be rolling out more magazine-branded e-commerce stores throughout 2012," from a roster of pubs that include Backpacker and Black Belt, writes Bill Mickey.

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