- The Wrap,  Wednesday, March 28, 2012 3:32 PM
                                
                            
                        
Who will buy the iconic but struggling Variety, which publisher Reed-Elsevier recently put on the block? Lucas Shaw and Sharon Waxman ask analysts for their take, and come up with a host
of potential owners and possible scenarios.
Our favorite (if unlikely) guess: "someone willing to  overpay, like a Russian oligarch interested in attending the Oscars."
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