Exanding its digital strategy, the iconic yet somewhat struggling National Geographic is planning to move away from long-form features to more blogging; experiment with pricing; and
develop tablet and ebook versions, according to CEO John Fahey.
"The media mix will be much richer: more photographers, video, better maps," Fahey says. "The magazine was on a once-a-month
basis, but what we envision is a magazine that's alive and organic on a day-to-day basis. So, if you have an iPad app subscription, every day you can find out something new and cool that's
happening out in the field."
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