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Something New: 'Brides' Mag Revamps

  • Adweek, Monday, April 16, 2012 2:57 PM

Conde Nast's Brides magazine has undergone a total revamp for its May issue, after a new team took the reins at the top of the masthead last fall.  Publisher Michelle Myers, previously at Lucky, and editor in chief Anne Fulenwider, previously the executive editor of Hearst’s Marie Claire have updated "everything from the magazine’s logo to its editorial voice," writes Emma Bazilian.

While the pub will maintain its traditional wedding-planning content, there will also be "frank discussions about topics like sex, travel, real estate and financial planning," writes Bazilian. New front-of-book sections include Stylist, which features an inspiration board based on sites like Pinterest.

A campaign tagged "We Love It" will promote the revamp.

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