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'Women's Health,' P&G Host Olympics 'Twitter Party'
- Adweek, Wednesday, April 25, 2012 2:59 PM
Rodale's Women's Health and Procter & Gamble will play in what some are branding "the first social games" -- this summer's London Olympics -- by co-hosting a "Twitter party" between readers and writers during times like the opening ceremonies, writes Emma Bazilian.
Hashtags for the event will appear in a 15-page editorial section of the July/August issue devoted to interviews with women Olympics competitors, complete with seven ads from Procter & Gamble.
