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Marketers See Good Things in New Year (BtoB)

  • , Friday, December 12, 2003 12 AM
With an ad recovery finally under way, b-to-b marketers are welcoming 2004 as a year in which they can work with slightly larger marketing budgets and continue to build relationships with customers, investors and business partners. What follows are the top 10 marketing trends to look for in the new year, based on comments from top marketing, agency and industry executives interviewed in recent weeks by BtoB.

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