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Who Won The Ad Page Race In May

Three women's mag's -- Marie Claire, Allure and Harper's Bazaar -- were among the top six whose May issues tracked the most increases in ad pages for that month year-over-year, according to Greer Jonas.

Not surprisingly, beauty and fashion ads were key to these success stories. For example, first-ranked Marie Claire, with a 57% jump in pages, "was one of the two titles to receive Guess’s 12-page '30 Sexy Years' campaign," and also "created its first-ever global credentialing unit (partnering with Elizabeth Arden) which resulted in a 31% beauty ad-page growth," writes Jonas.

The other three top-ranked pubs were Texas Monthly, Food Network Magazine, and Reader's Digest.

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