Around the Net

The Boom In Live TV

"Next fall, the networks are expected to air more regular live broadcasts than at any time since the 1950s, thanks to competition shows" like "The X Factor," writes Michael Schneider.

Why the boom in live TV? To get viewers away from time-shifting (which often means skipped commercials) and lure them "back in the habit of watching TV as it airs," writes Schnieder. And "Live viewing is still the best lead-in to whatever is behind it," according to Lisa Vebber, NBC's senior vice president of scheduling.

We don't think network execs were persuaded by last week's live episode of  "30 Rock" -- also a valentine to to the format --  though it was great, wasn't it? (We loved Jon Hamm in an Afro.)



Read the whole story at TV Guide »

Next story loading loading..