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Bloomberg's New Luxe Mag To Double Frequency

  • Adweek, Wednesday, May 9, 2012 4:03 PM

Bloomberg L.P.'s new luxury lifestyle mag, Bloomberg Pursuits -- a spinoff of its monthly pub Bloomberg Markets -- will most probably double its frequency to quarterly in next year, and is working hard to court fashion advertisers, a fairly new category for the company.

One step the company has taken: "Hiring former Harper’s Bazaar ad director Renee Moskowitz to get Markets in the door with fashion accounts," writes Lucia Moses. Also upcoming: two luxury-themed events "where advertisers can showcase their wares in front of readers."

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