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Advertising Industry To Hitch Ride on Metro (Washington Post)

  • , Friday, November 14, 2003 12 AM
Metro officials who have long striven to keep the transit system uncluttered say financial pressures have forced a new philosophy: They want to turn rail cars and buses into rolling billboards, run animated commercials in dark subway tunnels, hang video monitors inside trains to broadcast commercials and welcome ATMs, florists and shoe cobblers at stations in exchange for a cut of the action.

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