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Forbes.com Pioneers 'Sink Or Swim' Journalism

  • Poynter, Wednesday, May 30, 2012 5:28 PM

Since 2010, Forbes.com has been pioneering a  "new publishing model grounded in some of the fundamental principles of the Web," with a group of almost 1,000 entrepreneurial journalists each responsible for developing, writing, and promoting his or her own blog, writes Jeff Sonderman.

While "contributors are left to sink or swim on their own," Forbes itself "is swimming," he writes. "The Forbes.com audience doubled in the past year to 30 million monthly unique users." 

Sonderman further analyzes the strengths and weaknesses of this model. One downside: "What the Forbes model gains in quantity, speed and flexibility, it loses in editing."

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