Sharethrough, a San Francisco-based advertising technology platform, announced that its “Sharethrough Promoted Video Analytics” product now supports videos on Twitter. When ad advertiser pays to promote their videos through Twitter, they can now “get full transparency into campaign performance across paid, earned, and owned media efforts.”
Sharethrough’s new service allows brands to go beyond simple click through rates and sharing data. Video engagement, view length, and earned media will all be available now.
“Advertising delivered through native experiences is the future,” Dan Greenberg, co-founder and CEO of Sharethrough said in a statement. “Sharethrough is committed to furthering native advertising by help[ing] marketers gain deeper insights into their campaigns and optimize their performance.”