• Advertising Age, Friday, July 6, 2012 4:06 PM

News Corp.'s recent move to separate its newspaper publishing from its TV/entertainment assets is sparking "speculation" of a similar publishing/entertainment split for Time Warner, writes Jeanine Poggi.

She gets analysts to examine the pros and cons of the idea -- not the first time it's been considered, apparently. "The company has long heard suggestions that it spin off its Time Inc. magazine division, accompanied by arguments that the magazines would benefit from a more entrepreneurial environment and pleas to let investors buy shares in the businesses they really want: TV and movie operations such as Turner Broadcasting and Warner Bros," according to Poggi.

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