• by Tyler Loechner  @mp_tyler, July 10, 2012

San Francisco advertising agency Duncan/Channon yesterday annnounced that it will lead branding and advertising efforts for the Palms Casino Resort in Las Vegas.  Duncan/Channon will help reposition the brand and launch the new creative campaign, which is scheduled for the fall.

The campaign team will be led by Account Director, Eric Dunn, and Executive Creative Director, Parker Channon. Even though the Palms is in Las Vegas and the campaign will launch nationally, Dunn and Channon will be able to lead their team from the San Francisco office.

The campaign will be launched on TV, print, digital/social, and out-of-home, but the company says that the creativity is expected to filter across all media and even onto the property itself. The campaign, which ushers in the "second era" for the Palms, is an evolution of the already well-branded resort in an attempt to reach a new audience of discerning travelers.

"To get an opportunity to work with a brand as powerful and provocative as the Palms is why we do what we do," said Channon in a statement.