• Gigaom, Tuesday, July 17, 2012 4:51 PM

The biggest business story in the last 24 hours for advertising/techie folks was, of course, Yahoo's surprise announcement that Marissa Mayer, a key Google exec, was joining as CEO.  Initial reports were followed by a slew of analytical pieces. We liked Matthew Ingram's take, which consolidates other hard-headed analyses to ask if Mayer is the right fit for what will be a very tough job indeed, since "the former Google executive is too much of a product-focused and technology-focused person and... those skills aren’t what Yahoo needs right now."

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