• by Tyler Loechner  @mp_tyler, July 25, 2012

On Monday, MoSync announced collaboration with InMobi to allow HTML5/JavaScript developers to use in-app advertisements on mobile devices. The collaboration will allow InMobi banner ads to be displayed using MoSync's developer tools. InMobi's US headquarters are in San Francisco.

The in-app advertising will allow companies to monetize their apps or subsidize the app download price or subscription for users. According to a report by Juniper Research, in-app advertising across all mobile devices will reach $7.1 billion by 2015.

“We are excited about our partnership with MoSync,” stated Patrick Pettay, head of app developer business development, EMEA at InMobi.