Top 10 DMAs in which adults who consider themselves “Super Fans*” of the Olympics reside:
- New York, NY
- Washington, DC (Hagerstown, MD)
- Atlanta, GA
- Miami-Ft. Lauderdale, FL
- Detroit, MI
- Los Angeles, CA
- San Francisco-Oakland-San Jose, CA
- Dallas-Ft. Worth, TX
- Baltimore, MD
- Hartford & New Haven, CT
*Super Fans are highly interested in the Olympics, with top 3 rankings in interest in Olympic Sports (8,9,10).
Source: GfK MRI’s 2011 Market-by-Market Study
Read more: https://www.mediapost.com/publications/article/180082/who-loves-the-olympics.html#ixzz22Uuqrf6x
advertisement
advertisement