San Francisco Home to Seventh Most Olympic "Super Fans"

  • August 3, 2012

Top 10 DMAs in which adults who consider themselves “Super Fans*” of the Olympics reside: 

  1. New York, NY 
  2. Washington, DC (Hagerstown, MD) 
  3. Atlanta, GA 
  4. Miami-Ft. Lauderdale, FL 
  5. Detroit, MI 
  6. Los Angeles, CA 
  7. San Francisco-Oakland-San Jose, CA 
  8. Dallas-Ft. Worth, TX 
  9. Baltimore, MD
  10. Hartford & New Haven, CT 

*Super Fans are highly interested in the Olympics, with top 3 rankings in interest in Olympic Sports (8,9,10).

Source: GfK MRI’s 2011 Market-by-Market Study

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