Another drop in newsstand sales in the first six months of the year spelled more bad news for most magazine publishers, as seen in the latest figures from the Audit Bureau of Circulation. Only
bright spots were pubs reporting flat sales, like Marie Claire and Harper's Bazaar.
But how much do those figures actually matter? "As magazines continue to become
brands, selling not just content but also housewares, fashion, beauty products and food, some observers believe newsstand has become an old school metric for the business," writes Amy Wicks.
Read the whole story at Women's Wear Daily »