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Conde Nast Booms Overses

  • Adweek, Tuesday, August 21, 2012 3:44 PM

Most of Condé Nast's overseas editions are doing well, from Russian Vogue (which "claims to be the country’s best-read fashion title") to the Italian Vanity Fair, with "the international division account[ing] for nearly half of Condé Nast’s total revenue," writes Lucia Moses in this detailed, thorough survey of some of the major titles and markets. One exception: a weekly German version of Vanity Fair, begun in 2007, was shuttered two years later.

Condé's international division may have some lessons for its domestic cousins, with a publishing model different from that of the U.S. -- heavy focus on newsstand sales, less on ad sales -- helping revenue, notes Moses. And, "The low-cost approach of the overseas titles suddenly takes on heightened importance in the U.S., where Condé Nast’s magazine operations are struggling under the weight of high costs and huge circulations that are increasingly difficult to sustain in a weakened ad market."



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