As intially reported in MarketingDaily on August 22, Dos Equis is hitting
the streets with the Dos Equis Mobile Academy, a fleet of seven different food trucks. The "mobile" effort aims to engage fans through interesting, engaging, and adventurous
Between October 3-13, keeps your eyes peeled for the Doq Equis Mobile Academy truck. It shouldn't be too hard to miss:
"We've got a
great selection of local chefs that we're partnering with across the country, and can't wait to flip the script to bring fans a new take on the traditional food truck experience," said Nipa Parekh,
senior brand director at Dos Equis, in a release.