- , Thursday, October 16, 2003 12 AM
As magazines struggle to recuperate after the worst ad slump in decades, media companies and traditional publishers are attempting to beat the odds with titles spun off from successful brands.
Sometimes they work--think ESPN the Magazine--and sometimes they don't, like Sports Illustrated for Women. Next week, an icon of teen life will launch its own magazine. Will MTV Magazine, the
stepchild of the TV channel, confirm branding as the industry's new panacea?
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