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'WebMD' Mag Revamps, Increases Circ

  • Folio, Tuesday, September 4, 2012 5:12 PM

Print pub WebMD was revamped for its September issue, and is now broken up into six major sections: living healthy, healthy beauty, family & parenting, food & recipes, fitness & exercise, and WebMD Checkup. "Topics from WebMD online communities will be explored in detail in the print magazine—an effort to further incorporate audience desires and social conversations into the editorial focus of the brand," writes TJ Raphael. The pub will also increase its circulation by 100,000 copies starting in January.

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