• Folio, Sunday, October 14, 2012 11:30 PM

Time Inc.'s This Old House magazine has relaunched its website with a focus on video assets from its sister TV show, which has run nationally on PBS since 1980. "The brand is now undertaking a Hulu-like experience," with "the complete television show... now... available free and on-demand" on the site, writes TJ Raphael. 

“We’ve created an archive and have started with 10 years," the mag's editor-in-chief Scott Omelianuk, tells Raphael. "We have the potential for about 34 years of This Old House—hundreds and hundreds of hours of video programming we can put up." State Farm is  "the exclusive long-form video sponsor during this launch period," says Omelianuk.

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