Martha Stewart Living Omnimedia's pub Whole Living is now for sale, with bids "due this weekend," according to anonymous sources cited by Keith Kelly. Purchased in 2004 when it was called
Body + Soul as part of the company's effort to add "non-Martha titles" right after the domestic diva's prison sentencing, the mag suffered an operating loss of around $2 million a year ago
"after corporate overhead was stripped" on revenue of $20 million, adds Kelly.
Kelly's report on the New York Post site also offers interesting intel on further cutbacks at
Condé Nast, and news on "Carine Roitfeld, the style icon who once ran French Vogue, " landing "at Harper’s Bazaar, amping up the rivalry with Condé Nast and
Vogue." Check out Roitfeld's Vampira-like eye makeup and cape in that picture!
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