- Reuters, Friday, October 19, 2012 10:30 AM
Boston-based mobile ad startup Jumptap said it is considering an IPO or selling itself, according to Reuters. Jumptap controlled 9.5 percent of the mobile advertising marketing in 2011, ahead of
Yahoo Inc.
In regards to the company potentially going public, Jumptap Chief Executive George Bell said to Reuters, "We've looked at it. It's a potential path for the company for sure. We are
very pleased with the way the industry has responded to Millennial's stock; that's a good thing for us.”
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