Confonted with a bounty of political advertising demand -- more than they have inventory to accommodate -- Washington, DC, TV stations are boosting their clutter levels by trimming back
conventional programming and adding news content to squeeze in extra political spots.
"Washington’s TV stations are the beneficiaries of a record amount of political advertising this
fall," reports hometown paper The Washington Post. "During a one-month period that ended Friday, the stations collected $58.6 million from political advertisers, a sixfold increase from the
$9.8 million spent on political issues in the same period in 2008, according to an estimate by Campaign Media Analysis Group (CMAG), a tracking firm."
Read the whole story at The Washington Post »