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The Hyperbole Of Hyper-Targeting (Or Why It's News That Obama Drops 87 Cookies On Your Browser)

In one of the many "exposes" that are circulating about how the presidential campaign teams are utilizing questionable, possibly nefarious methods to "hyper-target" unsuspecting voters, Wall Street Journal columnist L. Gordon Crovitz weighs in with the fact that the Obama team drops upwards of 87 cookies on the browsers of visitors to the campaign's website. My question is, how many cookies does the average marketer drop when consumers visit their sites?


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